Monday 23 June 2014

Who Do You Think You Are Live? 2015 goes to Birmingham

There has been a lot of speculation about the date and venue for Who Do You Think You Are? Live 2015. I've now received official confirmation in the form of a press release from Immediate Media that the event will indeed be held at the National Exhibition Centre in Birmingham, and the show will change dates and will now take place from 16th to 18th April. Here is the official press release:


WHO DO YOU THINK YOU ARE? LIVE TO PUT DOWN NEW ROOTS AT BIRMINGHAM’S NEC

Immediate Media Co, the special interest content and platform company, announces that Who Do You Think You Are? Live, the world’s largest family history event, is to relocate to the Birmingham NEC next year.

Moving from Olympia, London, where the event has been running for eight successful years, the show will also change dates and will now be held from 16-18 April 2015.

Sponsored by Ancestry.co.uk, Who Do You Think You Are? Live helps genealogy enthusiasts of all levels to uncover their roots, bringing together informative workshops, experts from the major subscription sites, museums, archives, specialist exhibitors and the largest gathering of family history societies.

Andy Healy, Show Director, commented: “We are delighted to be bringing Who Do You Think You Are? Live to this world-class venue. This move will allow us to take advantage of the NEC’s excellent facilities and transport links and will help us to add real value to the show, opening it up to exhibitors and visitors across the whole country, giving more people than ever the chance to unravel their family history.

David Gallagher, the NEC’s New Business Development Manager, added: “The NEC is a natural home for a show of this scale and we consistently deliver the right audience for the right show. Our location, as well as the venue’s size and flexibility, will be key to delivering the audience the organisers are after, and our Research & CRM team backed this up with their research findings which told us that over six million people fitting their specific visitor profile were situated within just two hours’ drive time of the NEC.”

Who Do You Think You Are? Live is based on the popular television programme, produced by Wall To Wall (a Warner Bros. Television Productions UK company), which will celebrate its 100th episode later this year. To date, the series has seen celebrities including Marianne Faithfull, Patrick Stewart, Nigella Lawson, J.K. Rowling and Sebastian Coe trace their family trees to discover the secrets and surprises from their past.

Immediate owns a majority share in Who Do You Think You Are? Live and has managed the show since November 2010. The 2014 event ran from 20-22 February, attracting around 14,000 visitors. It was announced in February that Who Do You Think You Are? Live is to launch in Glasgow at the SECC from 29-31 August 2014 as part of the Homecoming Scotland celebrations, marking the first time the event has been held outside of London.


About Who Do You Think You Are? Live:
Who Do You Think You Are? Live 2015, sponsored by Ancestry.co.uk, is taking place at the Birmingham NEC from 16-18 April 2015. Immediate Media Co owns a majority share in Who Do You Think You Are? Live and manages the live event. www.whodoyouthinkyouarelive.com

About Immediate Media Co:
Immediate Media Co, the specialist interest content and platform company, creates compelling content on platforms that enhances the way people engage with what they love. With an exciting mix of market-leading brands, great talent and technology expertise, Immediate, one of the biggest consumer media businesses in the UK and the third largest magazine publisher, combines its reputation for editorial quality with an integrated approach to delivering multi-platform content.

Its wholly owned brands include Radio Times, olive, Homes & Antiques and highly successfully digital brands including MadeForMums.com, loveyourhair.com and visordown.com. It publishes BBC Top Gear, BBC Good Food, and BBC EasyCook on behalf of BBC Worldwide as well as BBC History, BBC Gardeners’ World, BBC Focus and the CBeebies portfolio, under licence. It publishes Lonely Planet Traveller magazine for LPG Inc.

With 850 staff in London and Bristol, Immediate has over 1 million subscribers, a brand reach of over 25 million UK consumers and revenues of £150m per annum. It is owned by Exponent Private Equity.

Follow us on Twitter @Immediate_Media

About the NEC:
The NEC - where brands are born, products are launched and networks are made - occupies a 610 acre site in the borough of Solihull (just eight miles from Birmingham City Centre) and welcomes around 2.1 million visitors each year to over 500 events.

The UK’s number one venue offers unrivalled connectivity and flexibility with more than 186,000 square metres of covered exhibition space through 34 conference suites and 20 interconnecting halls, in addition to over 160 acres of hard standing ground and 75 acres of woodland. 

Situated at the heart of the national motorway network and physically linked to both Birmingham Airport and Birmingham International Railway Station, 75% of the UK’s population are based within a three-hour drive time of the NEC and the venue has over 16,500 car parking spaces for visitors.The proposed HS2 Birmingham Interchange, fully supported by the NEC Group, will create greater ease of access to the area (38 minute journey time between London and Birmingham) and will put in place the essential infrastructure necessary to do business effectively across the UK, Europe and beyond, while the new runway extension at Birmingham Airport - which offers 150 direct destinations and 400 one-stop connections - gives airlines the potential to offer passengers from the Midlands non-stop flights to the west coast of the USA, South Africa, the Far East and South America.

And, as the NEC site’s ‘Destination NEC’ master plan continues to progress, work is now underway on the UK’s first integrated destination leisure and entertainment complex, Resorts World Birmingham, which is due to open in Spring 2015 with the creation of 1100 new jobs, making the NEC site a 24/7 visitor destination.

Visit the NEC online: www.thenec.co.uk and find out what’s on at www.thenec.co.uk/whatson. You also follow the NEC on Twitter and LinkedIn and ‘like’ the venue on Facebook.

About Ancestry.co.uk:
Ancestry.co.uk contains more than one billion records in collections including the most comprehensive online set of England, Wales and Scotland Censuses from 1841 to 1911, the fully searchable England and Wales Birth, Marriage and Death Indexes, the World War One British Army Service and Pension records, UK Parish Records and the British Phone Books.

Ancestry.com is the world's largest online family history resource with approximately 2.7 million paying subscribers across all its websites. More than 14 billion records have been added to the Ancestry.com sites and users have created more than 60 million family trees containing more than 6 billion profiles.

In addition to its flagship site www.ancestry.com, the company operates several global Ancestry international websites along with a suite of online family history brands, including Archives.com, Fold3.com, Newspapers.com, and offers the AncestryDNA product, sold by its subsidiary, Ancestry.com DNA, LLC, all of which are designed to empower people to discover, preserve and share their family history.

For further stories and updates related to family history research, you can also follow Ancestry.co.uk on Facebook and Twitter.

About Wall to Wall:
Wall to Wall is one of the UK's leading production companies. For over 20 years the Warner Bros. Television Productions UK-owned indie has been supplying broadcasters around the world with ground-breaking, award-winning high quality television content across many genres.

Productions range from the entertainment phenomenon and ratings winner The Voice UK to Oscar-winning feature documentary Man On Wire, BBC One hit drama New Tricks, the internationally acclaimed genealogy series Who Do You Think You Are?, the highly rated ITV factual format Long Lost Family, the innovative living history “House” franchise (which included1900 House1940 HouseEdwardian Country House) to single dramas - Filth: The Mary Whitehouse Story, the multi-award winning A Very English Marriage and multi Golden Globe, BAFTA and Emmy nominated The Girl.

Wall to Wall’s productions have won almost every major international television award and it regularly tops UK trade magazine polls as the company rated most highly by its peers; subsequently attracting the top talent from across the industry.

Wall to Wall is part of Warner Bros. Television Productions UK. All Wall to Wall’s programme and format sales are handled by Warner Bros. International Television Production.

4 comments:

Flower_Petal said...

Why can't the 2015 event be held in London again ?? Have a smaller version at Birmingham....London is a better location because of the great transport links and the nearby international airports. Why on earth move the event so far away ????

Debbie Kennett said...

The decision to move WDYTYA to Birmingham has made it much more difficult for international visitors. However, rather than flying to Birmingham it might well be cheaper to fly to London Heathrow and get the bus from Heathrow to Birmingham:

http://www.nationalexpress.com/wherewego/airports/heathrow-airport.aspx

I'm told it's a very good service and a better option than travelling by train.

Moving to Birmingham will bring in a different audience, but I'm rather hoping that this is a one-off and that WDYTYA will be back in London next year. We'll just have to see how it works out.

Alan said...

I will not be going as I always go for the whole event. In order to go I would have to book a hotel which is not financially viable

Debbie Kennett said...

I booked into one of the Travelodges which is actually very reasonably priced. The cost was not much different to paying for a return rail fare to London and back every day.