The reporter comments that "There have been calls from the scientific community for DNA genetic ancestry companies to spell out the limitations to the information they sell. At the very least, newspapers should outline the uncertainties." Quite how we achieve these laudable goals remains to be seen.
1. Street of Shame. Private Eye, issue no. 1345, 26 July - 8 August, 2012, page 7.
For the background on the story of Prince William's "Indian" DNA see my blog post dated 19th June entitled BritainsDNA, The Times and Prince William - the perils of publication by press release.