Thursday, 18 June 2015

23andMe genotypes one millionth customer

23andMe have today announced that they have genotyped their one millionth customer. The full press release can be read here. 23andMe have also sent out personal e-mails to all their customers advising them of their customer number. I am customer number 46,957. I was one of the early adopters in the UK. I couldn't afford to pay the then price of $499 but I took the opportunity to order a test for $99 when there was a flash sale on DNA Day in April 2010. There is a certain kudos to having a five-digit customer number but we do have a number of people in our genetic genealogy community in America who have four-digit numbers, and even some genetic genealogy pioneers with coveted three-digit numbers! I've copied below the e-mail that I received from 23andMe. The content of the e-mail is also reproduced on the 23andMe blog.

Subject: Reaching 1 million. You're #46,957
If this email isn’t displaying correctly, view it in your browser.

Last week, we genotyped our one millionth customer. You are part of the one million people driving change.

One million is more than a number. It's a turning point. We are taking control of our data. We are taking ownership of information about ourselves. We believe knowing more about who we are can benefit society, not just the individual.

Just fifty years ago, doctors were reluctant to tell patients if they had cancer.1 The world is different today.

One million customers ago, attendees were shocked at the annual American Society of Human Genetics conference when direct-to-consumer genetic testing services were announced.2

One million customers ago, we didn't know how consumers would react to direct-to-consumer testing, but now there are studies showing consumers don't overreact to their results.3

One million customers ago, we didn't have the Genetic Information Non-Discrimination Act in the United States or other personal data protection laws that are now in place in many countries around the globe.

One million customers ago, we didn't have direct access to our health laboratory results. The United States recently mandated individuals can get laboratory test results directly from the laboratory upon request.4

As customer number 46,957, you are part of this unique group of one million people driving change. I celebrate you, your 23andMe story and the power of all of us today: #PowerOf1Million.

You'll often overhear me enthusiastically telling people to "Spit!" but today is the day to be proud and let everyone know: "I Spat!"


Anne Wojcicki
CEO and Customer #60
You are 23andMe
customer number


You are receiving this email because you are a customer of 23andMe.

Please add to your address book to ensure our emails reach your inbox.

23andMe, Inc. uses the clinical laboratory services of
National Genetics Institute, a subsidiary of Laboratory Corporation,
2440 S Sepulveda Blvd., Ste #130, Los Angeles, CA 90064.

© 2007-2015 23andMe, Inc. 899 W. Evelyn Avenue. Mountain View, CA 94041
update your 23andMe email preferences | unsubscribe from 23andMe news and updates emails

23andMe are now the first DNA testing company to reach the milestone of having one million people in a single database.

AncestryDNA are probably also very close to the one million mark. They currently state that they have 850,000 people in their database, but they have been citing this figure for some time. They have previously said that they are selling 150,000 kits per quarter. We can probably expect an announcement very soon.

Family Tree DNA were the first company to hit the one million milestone but their tally of one million test takers is spread across two different databases. FTDNA have their own proprietary database but they also do the testing for the Genographic Project. There is some overlap between the two databases as Genographic customers can transfer their results to the FTDNA genealogical matching database.

It's taken nearly eight years for 23andMe to reach the one million milestone but the big growth only started to take place when they dropped the price of their test to $99 in December 2012. I wonder how long we will have to wait before we see the first two million or five million consumer DNA database.

Related blog posts
- What is the current size of the consumer genomics market?
- 23andMe relaunches health reports in the UK
- My series of articles on my 23andMe test
- Autosomal DNA testing now affordable for all

No comments: