New partnership between Findmypast and Living DNA

Findmypast has announced a partnership with the British-based DNA testing company Living DNA. Living DNA tests can now be purchased on the Findmypast website.

The UK price is £99 via this link: https://findmypast.co.uk/ancestry-dna-testing

The US price is $99 via this link: https://findmypast.com/ancestry-dna-testing

A new service offering co-branded kits is scheduled to be launched in the autumn.

There are further details in the following press release which has been received from Findmypast.

FINDMYPAST AND LIVING DNA ANNOUNCE PARTNERSHIP

• The two leading British companies are creating a new DNA experience focused on uncovering British & Irish roots

• New service will be launched in autumn 2018

• Living DNA tests now available at Findmypast

Thursday July 19^th 2018: Leading British and Irish family history website, Findmypast, has today announced a new partnership with the providers of the world’s most advanced DNA test, Living DNA.

Together, the two British companies are creating a new DNA experience that is designed to help customers explore their British and Irish roots. This new experience will combine cutting-edge science with traditional family history research methods, allowing families to discover more about their past and present.

Living DNA’s tests provide a unique breakdown of ethnic identities associated with 21 regions across Britain and Ireland by analysing unique combinations of linked DNA. This proprietary method delivers a level of detail that is currently unmatched by any other test available on the market.

By combining technology from the leading British DNA company with deep expertise and Findmypast’s vast collection of more 9 billion historical records and newspaper articles, family historian's will be able to make new discoveries about their British & Irish genetic history.

Living DNA testing kits are now available to purchase at findmypast.co.uk/ancestry-dna-testing/ and co-branded kits will be launched when the new integrated Findmypast and Living DNA service is introduced later in the year.

“Our partnership with Findmypast continues Living DNA’s mission to make DNA testing simple. We are passionate at not only providing cutting edge ways of looking at your DNA but to do so with strict privacy measures by  never selling your data. This partnership allows the most precise DNA test on the market to work together with Findmypast’s family history records in a way not done before” says Living DNA Co-Founder, David Nicholson. 

Tamsin Todd, CEO of Findmypast, said: “As the world leader for British and Irish records, we work hard every day to help our customers feel the thrill of making discoveries about their families. I’m delighted that we are partnering with a British company, Living DNA, who are pioneers in DNA technology, and look forward to combining our expertise in DNA technology and historical records to help people around the world connect with their British and Irish roots."

See also the blog post Findmypast partnership from Living DNA.